[VIDEO] RiFRA Keynote: presentation of the new kitchen Kube

The first RiFRA KEYNOTE live from Milan

This year we are introducing the new RiFRA kitchen model KUBE, a preview of the Salone del Mobile and the Milano Design Week.

The topics addressed in the Keynote are:

  • FINISHES
  • DISTRIBUTION
  • PRODUCT – NEW KITCHEN KUBE

Let’s see them in detail:

1. EXOTIC FINISHES

In the continuous search for new finishes, we offer our clients, in addition to our lacquered products and the most traditional woods, different, unusual and innovative materials that we can group into two categories:

a. Category CEMENT / METALS


Both finishes are made with materials that nature offers us.

They are hand-brushed on our products, making, in both cases the texture of the surface moved and extremely soft to the touch.

The RiFRA news 2018 is the new mesh finish that covers the different metal shades.

b. Category NATURAL STONE / STONE

Another great news RiFRA 2018 is this selection of Natural Stones and their declination into high-performance ceramic slabs.

2. VIRTUAL REALITY

RiFRA approaches the market by combining tradition and future; a virtual reality viewer able to bring to life to our clients the kitchen previously designed, in 3D model. Virtual reality gives you a realistic and precise vision that increases and makes the perception of the RiFRA experience truly unique.

3. NEW KITCHEN KUBE

The new 2018 RiFRA kitchen is a Cube, with extremely pure shapes, no handle, and no grooves or profiles visible anywhere in the furniture.

The drawers are opened thanks to a sophisticated push-pull mechanism that allows them to be opened with full extraction and closed with soft closing.

Thanks to the processing of the top at 30° and the thin thickness of the doors, the volume is pure and uninterrupted.

The interiors and the drawer slides in wood together with the Calacatta Oro finish and the metal mesh chosen for the doors and sides contribute to give class and elegance to the kitchen.

Thank you for your attention, watch the Keynote video by clicking on this link:

Laura Spinelli

PS: Do you want to see KUBE kitchen live during Milano Design Week? Click on the link and sign up to participate in the open week of the RiFRA Store in Milan

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