{"id":6121,"date":"2018-07-12T17:13:08","date_gmt":"2018-07-12T15:13:08","guid":{"rendered":"http:\/\/blog.rifra.com\/en\/?p=6121"},"modified":"2018-07-12T17:13:08","modified_gmt":"2018-07-12T15:13:08","slug":"from-imagination-to-reality","status":"publish","type":"post","link":"https:\/\/blog.rifra.com\/en\/from-imagination-to-reality\/","title":{"rendered":"From Imagination to Reality"},"content":{"rendered":"<p>How does RiFRA distribute their products? How does a kitchen or bathroom go from production to a warehouse and end up in your home? There are a few ways a person can go to buy a RiFRA kitchen or bath, and today we are going to explore all the options!<\/p>\n<p><strong>Independent Retailer <\/strong><br \/>\nThe first distribution channel is the most classic, and it\u2019s of course, retail. It\u2019s where a customer goes to a sales point, a place where there are products on show, whether that would be furniture stores or interior design boutiques, to look for a product they love. RiFRA has selected independent retailers around the globe where the goal is to show available kitchen and bathroom products that reflect the extensive range RiFRA has, but above all to give customers access to true experts on the RiFRA brand.  These independent retailers are trained by RiFRA, have seen how products are manufactured at the factory, they\u2019ve studied the catalogs and the price lists and by having the products physically in their stores, they can support final customers in making the right decision for them. <\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/blog.rifra.com\/wp-content\/uploads\/2018\/07\/RiFRA-immaginazione-realta_01.jpg\" alt=\"\" width=\"765\" height=\"auto\" \/> <em>RiFRA Official Dealer \u201cValente Design\u201d in Cogolin, France. <\/em><\/p>\n<p><strong>RiFRA Store<\/strong><br \/>\nAnother option to buy RiFRA product is to make your way to a RiFRA Store, a single-brand store where the full potential of the brand is expressed. The RiFRA stores are born with the goal to share the design culture and Milan\u2019s distinct style with the world. The <strong>Milan<\/strong> showroom started as a concept, that is now up and running in Milan, where there are two kitchens and two bathrooms on display. <a href=\"http:\/\/milano.rifra.com\/it\/index.aspx\" target=\"_blank\" rel=\"noopener\">http:\/\/milano.rifra.com<\/a><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/blog.rifra.com\/wp-content\/uploads\/2018\/07\/RiFRA-immaginazione-realta_02.jpg\" alt=\"\" width=\"765\" height=\"auto\" \/> <em>RiFRA Store Milano, Italy.<\/em><\/p>\n<p>This concept has been exported to a few important points across the globe:<\/p>\n<ul>\n<li><strong>Modena:<\/strong> the largest of the showrooms by far, here you\u2019ll find an 800m2 space with eight kitchens and fifteen bathrooms. This space is designed to give customers, architects, designer and our dealers a place to see the whole range of products. <a href=\"http:\/\/modena.rifra.com\/it\/index.aspx\" target=\"_blank\" rel=\"noopener\">http:\/\/modena.rifra.com<\/a><\/li>\n<li><strong>Paris:<\/strong> in the City of Light you\u2019ll find our showroom with one kitchen and one bathroom <a href=\"http:\/\/paris.rifra.com\/fr\/index.aspx\" target=\"_blank\" rel=\"noopener\">http:\/\/paris.rifra.com<\/a><\/li>\n<li><strong>New York:<\/strong> Opening soon!<\/li>\n<li><strong>Bruxelles:<\/strong> Opening soon!<\/li>\n<li><strong>Moscow:<\/strong> Opening soon!<\/li>\n<\/ul>\n<p><strong>RiFRA on line<\/strong><br \/>\nWhat if you, the final customer, the designer or the architect, don\u2019t have an authorized dealer, or a RiFRA store near you? The third option is the online design platform that is available for the kitchen. We can positively say, that today, in 2018, if anyone is looking for information on the Internet (in particular on search engines and social networks) it may seem obvious to find options. However, in our sector, it\u2019s not that obvious: there\u2019s in fact a sort of barrier of fear or inexperience, ignorance perhaps in handling this new medium for the professionals in our sector. <\/p>\n<p>But How? How can RiFRA guarantee the client the same experience that he or she has in one of the Stores or with a dealer, online? How can a connection with the emotions that go into choosing a kitchen or bath be made? How can a high-end  kitchen or bathroom design be proposed through the Internet? These are questions that RiFRA has been asking for the past two years, consulting experts and leaders in the industry who basically brought forth two options:<\/p>\n<p><strong>1. Build an online design software.<\/strong><br \/>\nThis is something that can be found already out there in the market with large distribution companies, but something that was quickly put to rest because the RiFRA cliest has places to be, families to raise and careers to sustain and has an income that is able to afford a custom design consult. These customers are not going to take out the measuring tape and start looking for the electric and gas outlets. These are not only technical things that are not easy to understand, but if taken wrong can create a catastrophic event where a kitchen or bathroom is designed, produced and installed only to realize it doesn\u2019t fit. RiFRA could never allow that to happen! <\/p>\n<p><strong>2. Outlet.<\/strong><br \/>\nThe second option was to make standard kitchens and bathrooms, already produced or designed, with a set price, discounted and then sold online. Though this might seem like the most straightforward option, it\u2019s definitely not in line with the RiFRA brand and the clients\u2019 expectations.  The world \u201coutlet\u201d and the word \u201cRiFRA\u201d just cannot be put in the same sentence. <\/p>\n<p><strong>The Solution.<\/strong><br \/>\n<img loading=\"lazy\" src=\"https:\/\/blog.rifra.com\/wp-content\/uploads\/2018\/07\/RiFRA-immaginazione-realta_03.jpg\" alt=\"\" width=\"765\" height=\"auto\" \/><\/p>\n<p><strong>So, what ended up occurring was the creation of a process that allows an online design.<\/strong> And how does it work? Basically the RiFRA experience is given to you in a box that is sent to your home where you can see, touch, feel and smell the materials that you have chosen, along with your own exclusive RiFRA designer. The kitchen and bathroom design will be created using the blueprints of your home and keeping in mind your exact specifications. It is an online design, not self-made, not an outlet piece, but a customized design created by a designer with you in mind. <\/p>\n<p style=\"text-align: center; background-color: #eee; padding: 15px;\">Take a look to the \u201cProject On-Line\u201d:<br \/>\n<a href=\"https:\/\/www.rifra.com\/en\/shop-progetto.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.rifra.com\/en\/shop-progetto.aspx<\/a><\/p>\n<p>No matter in which way you come in contact with RIFRA, the ultimate goal is for you to have the best experience possible and come out with a product that you are proud of having, that you love and that you will own for years to come.<br \/>\nDon\u2019t hesitate in getting in touch with us if you have any questions about any of these three ways to purchase and don\u2019t forget to visit <a href=\"https:\/\/www.rifra.com\/en\/index.aspx\" target=\"_blank\" rel=\"noopener\">https:\/\/www.rifra.com\/en\/index.aspx<\/a> for ideas, inspiration and more information. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does RiFRA distribute their products? How does a kitchen or bathroom go from production to a warehouse and end up in your home? There are a few ways a person can go to buy a RiFRA kitchen or bath, and today we are going to explore all the options! Independent Retailer The first distribution [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Imagination to Reality - RiFRA blog, Kitchens and Baths direct from Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.rifra.com\/en\/from-imagination-to-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Imagination to Reality - RiFRA blog, Kitchens and Baths direct from Milano\" \/>\n<meta property=\"og:description\" content=\"How does RiFRA distribute their products? 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