We have created a free video course dedicated to furniture distribution entrepreneurs, in which we show how the advent of the Internet, smartphones and social networks have upset the market, and how RiFRA with its marketing strategy can help you.
Never as today, also in consideration of the upheavals that the market will undergo during and after the current pandemic crisis, must we be ready for CHANGE and INNOVATION.
A decline in physical attendance in showrooms open to the public can be expected, so we have created this course in which we will show you:
#1 – The updated data on the digital world.
People spend more than six hours a day on the internet, looking for information and for entertainment.
Together we will see the most up-to-date statistics, social networks and the most visited websites.
#2 – The three most common mistakes in online marketing that take away your sales and margin.
We analyse several point of sale campaigns on Google and Facebook; they are great advertising tools, but if used without a strategy, they can take away your sales and margin. We’ll find out why together.
#3 – How RiFRA can help you with its marketing strategy to bring you more customers, sales and margin.
We have designed and implemented a strategy that works, both in our flagship showrooms and by multi-brand retailers with RiFRA products displayed in showrooms. In the course we will show you several case studies of RiFRA partner retailers.
At the basis of this strategy is the collaboration between the RiFRA Media Company and the partner point of sale, in order to produce together a marketing of information to be conveyed on the web and social media, using the company channels and RiFRA will buy advertising space in the area where the point of sale is located.
At the end of the course you will be able to schedule a call with one of our experts to deepen the various aspects of the course.
See you soon!
Matteo Rivolta
RiFRA srl





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