Doubtless, ISH is the leading exposition in the field of bathroom.
However, not all of the stands have communicated (or were conceived to communicate) refinement in aesthetic.
Just imagine an invasion of toilets, toilet seats decorated with tacky motifs, new drain systems and innovative toilet bowls with water spray.
In this “thrilling” scenary, a modern exposition stands out, total black, brushed black cement walls and glossy floor, sharp lines and nice contrast between furniture and lights.
This was RiFRA’s stand, seen from outside.
Nice, isn’t it?
Locations were studied to represent the company and what it wants to convey.
RiFRA means elegance. It is status. It is exclusive, not for everyone.
The firm offers a wide choice in covering, but products exposed at ISH concentrated on Corian, cement, clay and raw oak covered by clay.
The most important pieces of the event were:
- Corian K.one, which is always
- Black cement K.fly
- Smooth, the practical and soft-design bathtub, which made a German customer of ours cry of joy, when the moment to buy it finally arrived;
- Circle, the 190 cm-diameter bathtub/personal spa, which intrigues and catches people’s attention for its dimension and Corian’s purity.
CORIAN K.ONE COMPOSITION
BLACK CEMENT K.FLY COMPOSITION