The official RiFRA blog, Kitchens and Baths direct from Milano

New multifamily project in New York with RiFRA Kitchens and Baths: 168 Plymouth

DUMBO, (short for Down Under the Manhattan Bridge Overpass) is a once-industrial neighborhood turned popular, artsy hot spot.

Today Dumbo is the Brooklyn’s most expensive neighborhood, as well as New York City’s fourth-richest community overall; this is owing in part to its large concentration of technology startups, its close proximity to Manhattan, and its large number of former industrial buildings that have been converted into spacious luxury residential lofts.


In the 1890s, the western portion of the actual DUMBO neighborhood was known as Fulton Landing, after the ferry stop that connected it to Manhattan before the Brooklyn Bridge opened.
At that time, the neighborhood saw a rise of factories, warehouses, and dock storehouses.

In the late 19th century, New York’s population growth seemed endless; the city needed bridges for the connection between Manhattan and Brooklyn, and in 1883 opened the Brooklyn Bridge to traffic, while the Manhattan Bridge will be operational in 1909.

1901 – Today

For efficient logistics between Manhattan and Brooklyn, the “Jay Street Connecting Railroad” was operational in Dumbo for more than 50 years, from 1906 to 1957

The Jay Street Connecting Railroad ran from rail yards beneath the Manhattan and Brooklyn Bridges to buildings near the waterfront in Dumbo and Vinegar Hill. At the height of operations, it had spurs into several buildings, a car float bridge on Bridge Street, and a yard with capacity of 120 cars. The tracks were abandoned in 1959, though the railroad’s tracks are still visible on streets in Dumbo.

1906 – Today

With the deindustrialization of New York City, Dumbo began to become primarily residential; artists and other young homesteaders seeking relatively large and inexpensive loft apartment spaces for studios and homes began moving there in the late 1970s. The acronym “Dumbo” arose in 1978, when new residents coined it in the belief such an unattractive name would help deter developers.

But it was at the end of the 90’s, more precisely in 1998, that we began to talk about DUMBO as the new Tribeca and SoHo, thanks to an article in the New York Times by David W. Dunlap, “SoHo, TriBeCa And Now Dumbo?” Read the article here:

Then on December 18, 2007, the Landmarks Preservation Commission granted landmark status to the Dumbo Historic District. The historic district is bound by John Street to the north, York Street to the south, Main Street to the west and Bridge Street to the east.

According to the Landmarks Preservation Commission, the Dumbo area was “essential to Brooklyn’s rise as a major American industrial center and was the home of some of the most important industrial firms in the late nineteenth and early twentieth century America including Arbuckle Brothers (coffee and sugar), J. W. Masury & Son (paint), Robert Gair (paper boxes), E. W. Bliss (machinery), and Brillo (steel wool). The buildings in the district reflect the extraordinary diversity of Brooklyn’s industrial development, with manufactured and processed goods including coffee, tea, sugar, machinery, paint, varnish, paper boxes, shoes, soap, ale, and steel wool. By the early twentieth century, Brooklyn was the fourth largest manufacturing center in the entire country and a significant portion of this manufacturing was done in DUMBO.”

Dumbo covers approximately 50 acres of land

Today Dumbo is a district that manages its growth by providing green spaces such as new waterfront parks, and tons of cultural and artistic events.

Project 168 Plymouth.
Two iconic Dumbo building types brought together around a private courtyard


The latest project of Alloy, the leading real estate developer in Dumbo, is 168 Plymouth Street, features 46 unique homes that include townhouses, brick & timber lofts, daylight factory lofts, and contemporary penthouse additions.

The site contains two existing, interconnected buildings, 50 Jay and 42 Jay which share a cellar and exterior courtyard. 50 Jay was built in 1891 and is a 5-story structure with brick and timber construction. 42 Jay was built in 1921 and is a 7-story reinforced concrete building with large daylight factory windows. The development plan is to convert the existing structures to residential condominiums and add new penthouse additions. There will be a 1-story enlargement on 50 Jay and a 2-story enlargement on 42 Jay.

manual project drafts – rendering; Courtesy of ALLOY LLC.

The Landmarks and Preservation Committee unanimously approved proposed work for 168 Plymouth into contemporary lofts with new penthouse additions.
Today the internal demolition works have begun, thus revealing the ancient bricks and wooden structures. (see picture below).
At the end of the work, in 2020, these ancient spaces, which housed factories and warehouses, will be transformed into 46 beautiful contemporary lofts.

Courtesy of ALLOY LLC.

RiFRA’ Kitchens.

RiFRA will supply 46 kitchens and 138 bathroom compositions, which will furnish the lofts of the project.

The 168 Plymouth kitchens are presented with an imposing island, inspired by the KUBE collection.

The 45° workings are present on the top, on the sides and on the doors of the island, which has no visible edges.

The island’s wood is a special, thick, brushed oak.

The top, with integrated washbasin, is in black ceramic. The same black ceramic is then used both in the wall part of the kitchen, in the top, in the sides, in the backsplash, in the covering under the wall unit, up to the covering of the wall units themselves.

Below them, the worktop is illuminated with LEDs, while the columns and bases of the wall-mounted kitchen are lacquered in pure opaque white.

rendering; Courtesy of ALLOY LLC

RiFRA’ Baths

RiFRA will also supply bathroom furniture, tops with integrated washbasins and storage mirrors.

The bathroom furniture for the master bath, is of the same finish as the kitchen island, special oak, the other furniture is finished in lacquered or oak.

The washbasins integrated in the top are supplied in Solid Surface

All products are designed and manufactured in RiFRA, in our factory located 20 km north of Milan.
For the delivery scheduled in 2020, we will also take care of transport to the Job Site, including customs procedures and the payment of taxes and duties.

We would like to thank Alloy Development LLC for their trust in RiFRA and we are very proud to be part of such a prestigious project.

Number of RiFRA projects in New York, in 2019 / 2020.
This multi-family project is the fourth to be delivered by RiFRA in New York in 2019 / 2020.

Two other projects are in Brooklyn, while the largest in terms of units is a tower in Manhattan (Financial District).

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If you are a Real Estate developer and would like a quote for your real estate project, please contact us at

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