The official RiFRA blog, Kitchens and Baths direct from Milano

RiFRA showroom opening in Rome

RiFRA’s single-brand showrooms are exhibition spaces that interpret and propose the style of the RiFRA brand, through a refined and exclusive presentation of its products: high-end kitchens and bathrooms.

Each showroom is designed by RiFRALAB’s in-house style centre and is inspired by the style of the Milan showroom, the founder of RiFRA’s new exhibition spaces.

While the Milan showroom is managed by the company itself, the RiFRA Store in Rome, it is built and managed by an existing client of the company, Mario Giovannone, owner of the company that manages the brand Più Casa, which deals with green building construction and turnkey renovations.

Please look at and listen to the interview:

In a showroom of 180 square meters, an apartment on the ground floor of a building in the street of the same name in the exclusive Parioli district of the capital, is proposed a real “Casa RiFRA” that offers the main collections of the brand.

Watch the video of the showroom project:

There are three kitchens on display, the main one being the ONE kitchen in black cement with island configuration, a real icon of the RiFRA brand, followed by the KUBE kitchen with island and the FLY kitchen with L arrangement.

The main bathroom on display features the ONE collection, with its characteristic 45° cuts, the LOOM storage mirror, the Smooth bathtub in the middle of the room, and RiFRA sanitary fixtures, accessories and taps.

The showroom is completed by custom-made bookcases and wardrobes; one room is used as a “dressing room”, and an interpretation of RiFRA’s modern walk-in closet is therefore proposed.

The opening of the RiFRA single-brand showroom is scheduled for the end of September, (followed by communication of the opening date with an invitation).

In the meantime, however, a RiFRA ONE kitchen with island configuration is installed in the current configuration of the spaces, available to people and designers who want to start to know about our product, and start the design and budgeting phase.

The kitchen currently on display is part of the ONE collection.

The current contacts of the showroom, for appointment and commercial requests, are:


internet page:

Concept Store – Via Clitunno, 2, 00198 Roma RM

phone: +39.06.6478.1733

Google Maps:

Thank you for your attention,

See you soon,

Matteo Rivolta

RiFRA srl

PS: you are an investor or a furniture dealer and you want to know more about the possibility of collaborating with RiFRA, you also reply to the email for a first business contact.

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