Emotional design - How does emotion meet design? Find out in this article! - RiFRA blog, Kitchens and Baths direct from MilanoRiFRA blog, Kitchens and Baths direct from Milano

31 October

Emotional design – How does emotion meet design? Find out in this article!

RiFRA is a brand that for more than 45 years has drawn clients in by its elegance, style and continuing innovation.

RiFRA knows that when you decide to buy one piece of furniture over another, it’s more than function that pushes you to make that decision; it’s design, beauty and refinement, along with the functionality it of-fers is what makes it or breaks it.

In RiFRA, we call this edge emotional design, and thanks to the years they have dedicated to the study of design, our work shows sensitivity, empathy and technique in every step of the design process

design-emozionale_02

design-emozionale_03

Realisation in a private villa in Switzerland.

The market has come to recognize RiFRA for its dedication to research, innovation and development of new products; as well as the attention it pays to the market and its players and the characteristic Italian taste in the choice of finishes, coherence and elegance of the designs.

design-emozionale_04

design-emozionale_05

Realisation in USA, Vero Beach, Florida.

To make this happen, RiFRA has a whole department dedicated to the research and development of new and innovative design ideas and products called RiFRALAB.

The company’s R&D department, RIFRALAB has gone above and beyond to in-clude the best and most experienced graphic designers and architects on our team to provide a continuous update to what RiFRA has to offer.

design-emozionale_06

design-emozionale_07

Realisation in a Villa in Varese.

First, we analyze the needs of the customer and experiment with different visuals to really try to capture the aura between user and product to have a clear vision during the long and complex design process. The process is really about allowing the emotional world to collide with the technical one through the experimentation of shapes and material.

design-emozionale_08

For RiFRA, every project is a story within itself. Emotional design is a combination of technique, experience and experimentation. The product must be contextual-ized in a dynamic way to show the customer a new point of view on an old space. This change in perspective happens with the use of new and innovative materials, such as metal, lava stone, cement or corian, new lines and angles and new designs.

design-emozionale_09

Discover RiFRA’s new emotional materials: https://blog.rifra.com/en/design-kitchens-find-out-the-new-emotional-materials/

RiFRA and RiFRALAB have really become a reference in their industry, raising the bar on design and what it means to manufacture a product. It’s about creating spaces that evoke emotions in the people who live there. Environments where the customer can feel most themselves and at the same time in tune with they style and personality.

design-emozionale_10

Multiunit project in New York, 185 Plymouth Street.

For RiFRA, the creation of baths and kitchen is more than just the purpose of each room and the sum of its parts; it is a passion for design and conceiving something that is out of the ordinary and beautiful. Emotional design is about feel-ing, not seeing.

Laura Spinelli

design-emozionale_11